MARKETING ATTRIBUTION FOR MARKETING PROS

ROIVENUE™ is a marketing analytics platform that specializes in data integration and attribution of all your marketing data. Marketing attribution helps you allocate your marketing budget efficiently with our Attribution models and Budget Optimizer™ to improve your ROI.

MARKETING ATTRIBUTION ROI

ROIVENUE™ is a leader in data-driven marketing attribution because we have incredible algorithms powered by Microsoft Azure. Our clients know that data integration is just the beginning and that the true power of ROIVENUE™ is our attribution models. We are able to make sense of your data, tell you where to allocate your resources and how to efficiently spend your money with our Budget Optimizer feature.

CLV Attribution

Truly understand your CLV and invest in digital marketing campaigns that have the biggest long term potential.

ADVERTISING AUDIT

Match ads served with ads viewed and guarantee every cent is spent correctly.

Dedicated Client Success Manager

From onboarding to monthly reviews we want to make sure you get the most out of your data.

Multiple and custom DDA Models

There are three different attribution models to choose from or you can import your own.

PROCESS

Data integration is a complex process made simple with ROIVENUE™ and Microsoft Azure. With our in-built series of connectors we are able to pull in marketing data from ad platforms, match them with web analytics data on the site and seamlessly integrate it with your internal systems to track customer lifetime value. In addition, our multi-touch attribution algorithms allow for enhanced understanding of customer behaviour so that your team gets the most performance from your marketing budget.

CUSTOM CODE
ADVANCED MEASUREMENT

WEB ANALYTICS
CUSTOMER BEHAVIOUR,
VISITS, TRANSACTIONS

INTERNAL SYSTEM
CANCELLED ORDERS,
ORDERS, REVENUE, PROFIT,
CUSTOMERS, PRODUCTS

ONLINE MARKETING
CAMPAIGN COST

DATA
ECOSYSTEM

CUSTOM CODE ADVANCED MEASUREMENT

WEB ANALYTICS CUSTOMER BEHAVIOUR, VISITS, TRANSACTIONS

ONLINE MARKETING CAMPAIGN COST

INTERNAL SYSTEM CANCELLED ORDERS, ORDERS, REVENUE, PROFIT, CUSTOMERS, PRODUCTS

CONNECT ALL YOUR FAVORITE PLATFORMS

ROIVENUE™ integrates data from the world’s biggest marketing, web analytics and CRM platforms with many more added regularly. Our team of developers ensures that all the connectors are up to date with the latest API and GDPR compliant data encryption protocols so that integration with ROIVENUE™ is as easy as possible.

BENEFITS

Data integration allows your team to concentrate on the important tasks of analysis and optimization. With the power of machine learning and the strength of our multi-touch attribution algorithms you’ll be able to make sense of your marketing campaign performance and allocate resources where it will have the best marketing ROI.

SAVE TIME WITH AUTOMATION

Performance teams can be more efficient, spending less time on manual tasks and more time on optimization.

NO HUMAN ERRORS

Data integration works seamlessly so there is virtually no chance for human error.

DETAILED GRANULARITY ATTRIBUTION

Get unbeatable detailed attribution even down to the user cookie.

EASY EXPORT OF REPORTS

Quickly formulate and pull all of your marketing multi-touch attribution data to Excel, Power BI, and other formats.

GET MORE FROM RAW DATA

Your team can get to the core of the marketing multi-touch attribution data and find new opportunities.

SUPPORTS METRICS FROM DIFFERENT PLATFORMS

ROIVENUE™ supports many of the world’s advertising and analytics platforms allowing you to cross reference and get deeper insight.